What does it mean to use marketing to sell a home? Let’s take a closer look at home sale real estate marketing techniques that a real estate agent may use when promoting your listing.
🤷♀️ What is real estate marketing?
Real estate marketing involves using proven techniques such as social media advertising to reach interested buyers. A real estate agent with marketing knowledge and experience can help make sure your home’s listing gets in front of as many buyers as possible.
📰 Traditional Real Estate Marketing Techniques
There was once a time when placing a sign in your front yard was the primary marketing method used by real estate agents. While that is still used, you’ll need more than just a yard sign to reach today’s buyers.
One traditional method still used by real estate agents in the open house. During an open house, the public is invited to tour your home, ask questions, and connect with the real estate agent.
💻 New Real Estate Marketing Strategies
Have you ever met with friends and noticed how everyone is still on their phones, checking social media, researching fun facts, or connecting with others? As much as we may not want to admit it, we are driven by technology.
With the touch of a finger, we can access information with fantastic speed, and we can learn more about points of interest with a simple search. Because of the way we use mobile devices, it makes sense to make real estate listings easier to find when on the go.
☎ Contact Brock Realty
🖥 Real Estate Websites
Our real estate website is designed to reach people who are looking for homes that are for sale and information on real estate topics. We make sure that your listing is placed within the Multiple Listing Service (MLS) so that it shows up on our website and other listing feeds.
Correctly pricing your home for sale is essential, and we’ll talk more about that shortly, but it does make a difference in the way people search for homes online. We understand how people use price ranges to find houses, and we want to make sure yours is found!
Social media is a powerful way to reach home buyers. Platforms like Facebook allow us to connect with buyers who show interest in properties like yours.
📹 Virtual Open House
A virtual open house is used by those wishing to take a closer look inside your home before attending an official open house. Photo galleries give people a chance to see how well the home fits their needs and saves time when it comes to a decision making process.
Your goal with photo galleries and virtual open houses is to impress the buyer in such a way that they can’t wait to have a tour of the home. Again, this is why professional photos are essential.
💵 Setting the Asking Price
Setting the asking price so that it makes sense for the property and the location is a key to selling your home without delay, but the asking price is also essential for marketing purposes. Many people search for homes based on the amount of money they can afford to spend. We call this searching by price ranges.
Start with an online home value estimator like we offer right here on our website to get a good idea of what your home is worth in today’s real estate market. Enter necessary information into the calculator and get an estimate in minutes.
📸 Real Estate Marketing Photos
We’ve mentioned how important professional photographs are for virtual open houses and galleries, but let’s take a closer look at things to consider when using photos in marketing. You have a chance to make a lasting impression with the first photographs someone sees of your home.
Because of the impact these photographs can have in marketing your home, you can’t afford to leave this step to chance. Let’s talk about reputable, professional real estate photographers who are experienced in selling homes like yours.
🛋 Home Staging
Staging your home is like putting on your best outfit when you want to impress people. The staging process doesn’t have to cost a great deal of money and can make all the difference when it comes to photographs we mentioned in the last section.
Consider hiring a professional stager to save time and money. Most professional stagers understand how to highlight the best features in a home and often supply furniture to be used during the time your home is listed.
👍 We can help!
Because we understand the real estate market in Sarasota County, Manatee County, and the surrounding areas, we know exactly how to sell homes like yours. We use tested and proven real estate marketing techniques to reach potential buyers.
We’ll list your home on the multiple listing service (MLS) and create a searchable showcase. We add details that create hit opportunities for a wide variety of online searches.